- It is to be noted that the year 2022 has been a year to remember, especially for the entire crypto world.
- It is just because the year 2022 has been very eventful for both the traditional and the crypto markets.
On the other side, there are also organizations and influencers with a global presence that stand for virtual digital assets called VDAs. Now, right from making the most of global events like FIFA, there are many institutions that have been joining hands with partners to stay relevant in the world that is transitioning to Web 3. Also, to simplify the primary reason brands, influencers, and Web3 founders partner with each other is nothing but to optimize the reach drivers and maintain their presence.
Some Case Studies of Successful Digital Currency Collaborations
So, as it is known that there are very renowned and popular partnerships with celebrities, there is also a lot more NFT-influenced branding that also took place this year. Hence, some notable ones are mentioned below:
The first NFT-influenced branding is Red Bull’s deal with Bybit, which shows the dominance of NFTs when it eventually comes to crypto collaboration. It is also something that has been going on for a while and is also considered one of the latest NFTs making its mark on Red Bull Racing’s vehicles to close out the 2022 F1 calendar.
Next, there is Swyftx’s three-year sponsorship deal with the Australian National Rugby League, which is an ultimate effort towards their branding. There is also a Brisbane-based crypto exchange that loops in the sponsorship deals with not only the National Rugby League but also the Women’s National Rugby League. Later, the CEO, Ryan Parsons, also commented that the partnership they are seeing at the moment is nothing but a sign of growing confidence in the future of crypto and its potential for universal adoption.
Microsoft and Meta are also a very well-known NFT partnership. So, by exploring the different options that Metaverse has been bringing to the table for the entire crypto space, the deal between Meta and Microsoft seemed like a very logical step. This is also a partnership that seeks to include a range of Microsoft Office 365 products within Meta’s virtual reality (VR) platform.
Last but not least, there is a deal between Mastercard Debit Cards and Bored Apes. So, earlier this year, in the month of September, Mastercard declared that their debit cards would now be featuring Bored Apes NFTs, and yes, this customizable card will be supporting NFT avatars from certain selected blue chip collections.
So, there are different factors that determine the partnership to be successful. People need to make sure that the crypto partnerships always solve problems or offer their users better services or benefits.
There should also be a partnership that could be an entry point to spread awareness around a certain subject or product offering. People need to make sure that there is also effective communication about the partnership and what individuals can expect.
Conclusion
Last but not least, all the digital currencies have become increasingly interwoven and crucial pieces of the global economic ecosystem. There are also digital currencies, and cryptocurrencies like Bitcoin have long been household names, while rising stars like XRP have carved out their own share of the digital currency space.
